The Duke of Edinburgh’s Award

Asda Foundation helps transform the prospects of young people in West Yorkshire


The Asda Foundation and The Duke of Edinburgh’s Award (DofE) are partnering to transform the prospects of thousands of young lives in West Yorkshire.


Fuelled by significant support from the Asda Foundation, the DofE has launched an initiative to work directly with schools, youth clubs and charities to bring the DofE to even more young people in the region and help give them the skills they need for life and work.


The DofE is the world’s leading youth achievement award, open to anyone aged 14 to 24, from any background. At three progressive levels - Bronze, Silver and Gold, young people design their own programme of personal stretch which they complete regularly in four areas: volunteering in their community, heading in to the wilds for expedition, doing physical activity and learning a new skill. Through these four areas young people change their behaviours as they experience fun new adventures, challenges, raise their aspirations and develop the skills they need for life and work.


The number of young people the DofE is able to benefit in West Yorkshire currently lags well behind the UK average. Following severe Local Authority cuts in youth services, only a tiny proportion of the eligible population of young people in West Yorkshire celebrated receiving a DofE Award.


Over the next three years, the Asda Foundation’s funding will support three DofE Operations Officer posts in West Yorkshire, enabling them to make a step change in their ability to reach more young people. This will have a transformational impact and help bring the DofE to thousands more young people.